A Place of Consumption

BEBE IMAGE OF A SEXY SOPHISTICATED WOMAN

My chosen Space of Consumption is BEBE. The store is designed to attract sexy, sophisticated, trendy ,and fashion forward women from 18-to late 30′s. The images of the models and the dressed manikins displays a lifestyle of women with the everyday life rather working ,partying or activity participation that a woman would have in their daily life. The consumer can  imagine the life of the chic models with curve hugging dresses on and high heels which convey the lifestyle of a modern woman who works and party and do casual activities and still look sexy. This store is a place where this type of woman can go and buy and have a great shopping experience rather bonding with friends, and still at the same time be within a controlled self contained environment that offers entertainment with pop music playing and gold and black luxury column interiors. the store layout is very minimized and abstract with a lounge area, and air condition and bold lights which creates the mood and the scene of the store …the lifestyle of a sexy modern woman with self confidence…

-Kelseo

Fashion Studies Assignment : A trip outside of the class room turned into a shopping experience ..mission: observe a company's motive for selling to a targeted consumer